Scale Solo — Free Part 1
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(or read the intro and Part 1 free below)
Scale Solo by Pia Silva — book cover
For Expert Service Businesses

You started your business for freedom. So why does it feel like a job?

Get the intro and Part 1 of Scale Solo, free. Pia Silva's plain-English diagnosis of why working harder won't fix your business and the math that actually does.

  • 185+ five-star reviews on Amazon
  • The 4 frameworks at the heart of Scale Solo
  • Free, instant — no shipping
Send Me Part 1 Free Instant download · Free forever

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What's Inside

Build a freedom-first business that funds the life you want.

What you'll walk away knowing:

01
Your Real Revenue Target
Calculate your Freedom Number — the revenue math most experts skip. Turns "I want to make $200K" into the number you're actually trying to hit.
02
Where Your Profit Is Leaking
The six Default Model habits — free proposals, hourly pricing, scope creep, and three more — that quietly drain your margin without you noticing.
03
Same Hours, 2× The Revenue
The Two Levers framework: increase the real and perceived value of what you deliver, decrease the time it takes. With the math worked out.
04
A Calendar That Actually Breaks
The 50/25/25 Rule for time allocation. Builds growth time and real vacation into your year instead of treating them as luxuries.
Who This Is For

Experts who chose freedom on purpose.

Designers, copywriters, coaches, marketers, consultants, strategists. The 1-3 person expert services doing solid work, often hitting their best revenue years, and still not having the freedom they started this whole thing for.

If you want lean and flexible. Ease, peace, and security. Respect for your work. And you want enough — this is for you.

If you're building a funded tech startup or chasing hockey-stick growth with a giant team, this isn't. (There are a thousand other books for that. This one's for everyone else.)

Expert meditating, heels kicked off
$40K → $500K
Debt to revenue in 12 months
< 50%
Of our time working
185+
Five-star Amazon reviews
About the Author
Pia Silva

Pia Silva

Recovering perfectionist, impatient New Yorker, mom. I've spent the last 15 years building expert service businesses and teaching other experts how to do the same — without hiring teams, chasing growth for its own sake, or burning out. Scale Solo is the model I built into everything I run.

Praise for Scale Solo

What other authors are saying.

Dorie Clark
"If you want a business that gives you freedom—not burnout—Scale Solo is your playbook. Pia Silva shows how to charge more, deliver faster, and create more flexibility and options in your work and life."
Dorie Clark
WSJ & USA Today bestselling author of The Long Game and Entrepreneurial You
"Pia Silva shares the hard-won lessons she learned the painful way—undercharging, overdelivering, weak boundaries, and letting clients run the business instead of her. With refreshing honesty, she distills those mistakes into clear, practical guidance for building a simple, high-profit business that feels calm, sustainable, and in your control. Scale Solo shows you how to build a business that supports both your income and your life."
Selena Soo
USA Today bestselling author of Rich Relationships
Selena Soo
Laura Belgray
"A smarter, lazier way to earn more — yessss! If you want your business to feel less like a full-time emergency and more like an on-demand cash register, this book is for you."
Laura Belgray
National bestselling author of Tough Titties
"A powerful, proven playbook that is easy to implement and adapt to your goals, Scale Solo is the business book for rebels who want to build wealth—and a life—on their own terms."
AJ Harper
Award-winning author of Write a Must-Read
AJ Harper

What readers are saying

★★★★★

"We knew we were fabulous at what we do (branding and web design), but projects dragged on for months, we spent hours every week crafting free quotes, and paid work blurred into endless revisions. Now? We get paid to pitch. We consistently close $10K–$15K projects."

S
Sara D.
Branding + web studio
★★★★★

"As a marketing agency owner, ghostwriter, and personal brand storytelling coach, I've been slowly burning out with the traditional agency model — so much so that I pretty much burned my business down. The Lead Product process alone was worth the book for me. I implemented it immediately, and have already booked two paid discovery engagements."

C
Carlos Hartmann
Marketing agency owner, ghostwriter, brand storytelling coach
★★★★★

"After 20+ years as a strategic thought partner to expertise-driven founders, I've developed a no-nonsense filter for business books: if it's all inspiration and no application, it's a pass. If it's all tactics with no strategy, it's a hard no. Scale Solo clears that bar."

C
Carolyn H.
Strategic thought partner to expertise-driven founders

ONE LAST THING

Stop working harder inside a bad system.

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